You may know that Continental was a sponsor of 3 World Cup Soccer events from 2006 to 2014. If you’re a soccer fan, great. If you’re not, and wonder why the world’s greatest bicycle tyre producer sponsored the world’s greatest soccer event instead of the world’s greatest cycling event, well wonder no more.
From 2018 until 2022, Conti will be the official tyre sponsor of the Tour de France. When you watch this event unfolding on your TV screens almost every day for around 21 days a year for the next 5 years, consider this: Every car, van, and motorcycle used by officials and support crews in each of those Tours, will be fitted with Continental tyres.
So, what about the Tour’s race bike tyres? More teams in the 2018 event will be racing on Conti than any other brand. Conti’s 2018 Pro Teams are:
• Ag2 La Mondiale
• Dimension Data
• Katusha Alpecin
• Team Sky
And also last year (when they won 8 of the top 10 places in the Tour). And the year before. Haven’t checked back further than that, but Conti has dominated the Tour for years.
One of the big reasons for this is the brand’s cutting edge technology in tubular tyre R&D. Teams like Sky, Movistar and Dimension Data to name but a few, use Conti’s very special Competition Pro Ltd tubbies.
These tyres are handmade to crazy standards of quality and tolerances. Conti’s proprietary Black Chili Compound out performs any other tread formula regardless of price. Black Chili’s wet and dry surface handling and grip in high speed descents is the bench mark used by all other brands in their R&D work. Chris Froome refuses to use any other tyre especially after having some lousy wet weather falls on other brands.
He underlined his trust in the brand during his incredible ride down the Col de Peyersourde in the 8th stage of the Tour in 2016. Relive it on the link below and look at the massive level of confidence displayed by Froome on two tiny patches of rubber in conditions of high speed and extreme personal risk!